This is the branding I came up with in collaboration with latitude Studio for Prajna Yoga. Prajna Yoga is a yoga studio and retreat center based in the foothills of Santa Fe, New Mexico. Their name “Prajna” means insight, deep understanding, and mindfulness. They believe yoga is a profound journey inward and supports their students to explore the healing arts of yoga.

KEYWORDS Natural, Humble, Elegant, Honest, Warm