Arkana Branding
This was a branding concept I had for Arkana, a healing center based in Peru. Their mission is to heal the world through the responsible use of ancestral medicines and spiritual practices. As a spiritual person myself, I really enjoyed working on this brand.
KEYWORDS Calm, healing, spiritual, authentic, community
MOODBOARD
This was a simple mood board I put together to get the feel of the brand and establish a color palette.
SHIPIBO PATTTERN
The shipibo pattern was a very important part of the logo. Shipibo art is one of the most representative cultural expressions of the Peruvian Amazon. Butterflies were also important to the client because it represents spiritual rebirth, transformation, change, hope, and life.
BRAINSTORMING
These were some initial ideas I had for the logo. I was very playful in my approach and tried to experiment with different angles, shapes, and different ways I could include the shipibo pattern.
THE LOGO
On the right is the final logo, and on the left is a variation of the logo that includes the location of the center.
TYPOGRAPHY & COLOR
For color, we included neutral tones, calming blues, and a gold-tinted brown to add a pop to the palette. As for typography, we chose Ivy Presto for the headings, Rift for the subheads, and Brandon Grotesque for the body text.
